About
Learn more about our story
LEATHER AS STRONG AS BLOOD:
A MOTHER – DAUGHTER DUO
Our team is made by Donatella and Alice, mother and daughter.
Donatella has years of experience in the world of design and high-level objects aimed at conventions and promotional events, always advising large fashion and accessory brands. Thanks to her experience and knowledge of materials, she was able to contact the best craftsmen and to find the finest leathers to create the ALICE.D collection.Alice, on the other hand, thanks to her studies aimed at marketing and economy, takes care of accounting.
Together they managed to build an excellent synergy, combining experience and professionalism in order to develop the project in the best possible way.
FROM MILAN TO NEW YORK
The idea was born in 2014 when, after having developed the first batch consisting of only 6 bags, we decided to test our products on the American market. The idea of attending our first fair in NY was dictated by our love for this city and our idea that the American market and American customers are particularly interested in Made in Italy, appreciate Italian products and can recognise their value. Enk Show was our first trade show held in NY in May 2014. After passing the selection, we decided to jump into this new American adventure.
From that moment ALICE.D have become more and more consolidated in this market, gradually attending different fairs to better understand the final customer. We started from Enk Accessorie show, switched to Coterie, Capsule and to finish now with D&A Show twice a year during New York fashion week. Immediately after our second fair, our bag was chosen by the Wall Street Journal as cover of their weekend insert, promoting us and inviting to attend their Made in Italy themed venue. Since then, many articles have been published on various editorials.
MODERN LOOK, MADE IN ITALY
ALICE.D bags combine a modern look of clean lines and vibrant colors with the centuries-old art of Italian leather. ALICE.D is a world of style made of simple and refined models that aim to the simple woman, who loves clean and elegant style and fights for her own goals.
ALICE.D represents the “cool and nice” women who still populate the world and wants to stand out from the symbolism of materialism and opportunism.
This is a true Made in Italy product from top to bottom, each single bag is crafted with Italian Leather and hand-assembled from small artisans producing exclusively for ALICE.D in Milano.
The highest quality Calf Skin Nappa leather has a light water-proof and scratch-proof finish, hence it is very resistant and gets more beautiful with ageing.
SELECTED MATERIALS,
ITALIAN CRAFTMANSHIP
The duo take their time selecting every material that goes into their handbags, seeking out the highest-quality Italian leather and other fabrics, touching and examining them firsthand. To make the bags, ALICE.D enlists Italian crafters who employ the classic, authentic methods for which Italian leather goods are famous.
The leather is naturally and locally tanned, and the entire process is chemical-free. Regardless the fact that this is a highly artisanal product, the quality of each single bag gets checked from a team of professionals that assure that the quality is up to the brand’s standard.
ITALIAN ROOTS,
CUSTOMER ORIENTED
Donatella and Alice are always listening to their customers, brainstorming new colors and designs based on that feedback.
Cofounders mother and daughter dynamic duo got their start creating leather goods for brands in their native Milan before teaming up to launch their own line of beautiful Italian leather handbags.
With Donatella’s experience in leather design and Alice’s background in economics, the two sought out Italian artisans to create their collection using time-honored techniques. Though the brand has expanded, ALICE.D remains deeply invested in preserving the authenticity and history of the Italian leather craft in order to create timeless, classic bags for a luxury customer.